I was tasked with creating assets for Pokémon the Series: XYZ. The Key Art from Japan showcased many characters and exciting pokémon. However, after researching case studies from Netflix, it was shown that thumbnails with 1-3 characters had the most click throughs. After presenting my findings, I worked with the media team to focus on important characters for the story and gave options to entice new and established viewers to check out the show!